After 30 Years as SportMedBC President & CEO, Lynda Cannell Joins Fortius Sport & Health

Dear Friends and Colleagues,

The 30th Anniversary Annual General Meeting of SportMedBC marked a proud year for all of us associated with our organization, especially in September of 2012 when it brought together many of the people who have led and shaped our professional network for parts or even all of the past four decades.

That pride shines through me as I look back at my own 30 years with SportMedBC and the privilege that I’ve had to serve you and our network as chief executive. 

For me, it’s been a personal and professional honour to literally grow up with SportMedBC as it evolved and developed from its founding in 1982.Thirty years is a professional lifetime for many people but I’m as passionate as I’ve ever been about SportMedBC, our people, the practices we promote and the programs we deliver. 

Given that it’s the only full-time commitment I’ve made over the course of my career, making any kind of change after all these years is something that I do not take lightly. It’s something I would do more readily if I could find a way to build on my work with you at SportMedBC. It’s also something that I would not do without the most careful of consideration, planning and transition.

To that end, I wanted to confirm that, effective January 1, 2013 and announced officially today, I have taken on the role as Chief Operating Officer of Fortius Sport & Health, with leadership responsibilities for the Fortius Athlete Development Centre and the Fortius Institute resident within it. 

FORTIUS – Co-Founder Cannell Named COO of Fortius

In the same breath, however, I wanted to confirm that I plan to build on the special circumstances and scope of my tenure at SportMedBC, to remain formally connected with our work in sport medicine, sport science and sport training in the weeks, months and years to come.

Over the next six to eight months, I will continue to provide a strategic consultation role as sport system veteran Marilyn Payne, from Marilyn Payne Consulting, is going to be working with staff and Board on a part-time, temporary basis to provide leadership and advisory service as part of the transition. 

I’m of course pleased to be able to play this transitional role as Strategic Advisor on the strength of two key factors: 1. Our two organizations will be joint resident at the Fortius Athlete Development Centre; and 2. We will be working together on a number of initiatives given the Premier Founding Partner status SportMedBC holds with Fortius.

This would only be possible with the encouragement of the SportMedBC Board of Directors – to whom I will forever be indebted to for their support over the past 30 years – and the kind cooperation of our new partners at Fortius Sport & Health. Thank you and here’s to continuing to make the most of our opportunities to work together in the future.

It’s been my absolute pleasure to work for and with the Best People, Best Practices and Best Programs in Sport Medicine, Sport Science and Sport Training!


Lynda Cannell

Latest News

Similar News