2011 SportMedBC Annual General Meeting & Conference

Best Practices in Social Media

What’s social media all about? That’s the question of the day and the theme of this year’s SportMedBC Annual General Meeting & ConferenceBest Practices in Social MediaSaturday, September 24th, at the North Shore Winter Club in North Vancouver, B.C.

Whether you’re already totally “linked in” to an online network and have more “friends” and “likes” than you know what to do with, or if you could simply use some guidance on how Facebook and Twitter work, this conference is for you!

Our keynote address by Rob Cottingham of Social Signal will be a must-hear at Best Practices in Social Media. Rob will provide a strategic understanding of social media, along with his insights on what the future holds for practitioners working in sport medicine, sport science and sport training.

Practitioners will be introduced to the Best Practices in Social Media: the top tips and tools in promoting public awareness on injury prevention in sports through social media.

You will learn the best ways to use platforms like Facebook, Twitter, LinkedIn and blogs. You will explore new ways of building your audience by promoting your practice, staying abreast of the latest research and connecting with other practitioners through social media.

Keynote address:

Rob Cottingham of Social Signal (bio below).


SportMedBC will present two concurrent, hands-on workshops.

Social Media 101: An introductory workshop to guide you through the many uses of social media, including a tutorial on Facebook, Twitter and LinkedIn.

Social Media 201: A more advanced workshop which goes beyond the basics, where you will be introduced to the next level of social media.

Schedule of Events – Saturday, September 24, 2011:

12:00 – 1:00pm: Registration and Tradeshow (coffee and light snack to be provided)

1:00 – 2:00pm: Welcome by SportMedBC and Keynote address by Rob Cottingham

2:15 – 3:15pm: Social Media 101 and 201 workshops by Social Signal

3:15 – 3:30pm: Break

3:30 – 4:30pm: SportMedBC Annual General Meeting

4:30 – 6pm: Wine and cheese social and Best Practices Tradeshow

Our Best Practices in Social Media: 2011 SportMedBC AGM and Conference is open to all members to attend and it’s FREE. Simply RSVP to info@sportmedbc.com or call us at 604-903-3880.

Your Best Practices in Social Media Speakers & Facilitators

Rob Cottingham is the co-founder and a principal of Social Signal. He has more than 20 years of experience in helping organizations with communication, engagement and strategy in both the online and offline worlds.

Rob is a pioneer in online campaigning and communication, creating one of the first youth-centered anti-tobacco web sites. He has worked with such organizations as the Physician Health Program of British Columbia, the BC Centre for Disease Control and the Midwives Association of BC.

A standup comic, Rob also draws the popular Noise to Signal cartoon. He has been blogging for more than a decade, and can be found on Twitter, @robcottingham.

Alexandra Samuel is the Director of the Social + Interactive Media Centre at Emily Carr University. Through the SIM Centre, Alex leads applied research that helps companies leverage the university’s strategic, design and creative expertise in digital media.

Alex is also the co-founder and principal of Social Signal, one of the worlds’s most experienced social media agencies.

Alex blogs for the Harvard Business Review, Oprah.com and on her own site, alexandrasamuel.com. She’s @awsamuel on Twitter.

Social Signal is an experienced social media agency that has created more than 25 online communities, Facebook applications and social media projects for clients from around the world. Led by Dr. Alexandra Samuel and Rob Cottingham, the company provides strategy, technical development and community management services that engage an organization’s customers, supporters and team.

Founded in 2005, Social Signal works with business, government and non-profit organizations to build relationships, brand and issue awareness through online conversation and community.

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